Fashion Online - UK - August 2013

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Returns remain a big issue for the online clothing market and retailers are experimenting with virtual fitting rooms and other sizing technology in the hope that they can help consumers to better judge whether clothes will fit and provide a solution for reducing the amount of clothes that are returned at a huge cost to the fashion industry.

TABLE OF CONTENTS

Executive Summary
The market
Figure 1: Best- and worst-case forecast of online sales of footwear and clothing, 2008-18
Market factors
Broadband penetration plateaus
Shopping and selling by device
Clothing and footwear outperforms online
Figure 2: Types of products bought online from home in last 12 months vs what they bought online while out and about, April 2013
Companies, brands and innovation
Adspend rebounds
Brand attitudes
Figure 3: Attitudes towards and usage of brands in the online fashion sector, June 2013
The consumer
A quarter shop more online than in-store
Figure 4: Online clothes shopping behaviour in the last 12 months, July 2013
Next leads
Figure 5: Multichannel retailers from where clothes are bought online in the last 12 months, July 2013
eBay leads among etailers
Figure 6: Websites used to buy clothes, July 2013
Desktops remain favourite device for shopping online
Figure 7: Types of devices used to buy clothes in the last 12 months, July 2013
Two fifths click-and-collect
Fit is an ongoing problem
Figure 8: Attitudes towards browsing and shopping for clothes online, July 2013
Demand for local return and collection points
Pureplayers need to explore ways of providing click-and-collect
Men will pay more for faster delivery
Barriers to buying clothes online
Figure 9: Barriers to buying clothes online, July 2013
Three fifths of women see returns as a hassle
What we think

Market Environment
Key points
Broadband penetration plateaus
Figure 10: Percentage of all households having a broadband internet connection, total and by selected household type, 2012
Shopping and selling by device
Figure 11: The consumer: Percentage shopping or selling online in past three months, by device, April 2013
Tablet users shop more online than smartphone users
Figure 12: The consumer: Percentage of tablet owners and smartphone owners shopping or selling online via tablets/smartphones in the past three months, April 2013
Shopping online by age
Figure 13: Percentage of internet users who shopped online, January 2013
Clothing and footwear is most bought online
Figure 14: Types of products bought online from home in last 12 months vs what they bought online while out and about, Aril 2013
Changing population structure
Changes to consumer law to help online shoppers

Browse PDF: http://marketeconomywarriors.files.wordpress.com/2013/09/fashion-online-market-in-uk-august-2013.pdf

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