House Building and Media Consumption Habits Market In UK - July 2013

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Introduction
Definitions
Methodology
Abbreviations
Market Positioning
UK Economy
Overview
Inflation
Interest Rates
House Prices
Consumer Spending
Market Factors
Figure 1: Home Ownership in Great Britain, 1991-2011
Figure 2: Residential Property Transactions in the UK, 2007-2012
Figure 3: Percentage of House Type in Total New Housing Starts in Great Britain, 2007-12


What is required to revitalise CD/DVD sales is to associate hard copy media with the idea of high inherent value, so that consumers who otherwise might think “I do not have the money for this” instead think “this is worth the extra outlay”. If the industry can foster this idea, it may be able to turn hard copy into an aspirational status item. Teenagers grabbing easy to use downloads will look forward to the time they can afford to spend money on more permanent hard copy media that better expresses their affection or regard for the content being purchased.

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Introduction
Definitions
Abbreviations

Executive Summary
The market
New technology ownership
Newspapers, magazines and books
Music and video
TV and film
The consumer
What media do consumers pay for?
Figure 1: Media consumers pay for, by category nets, May 2013
Figure 2: Music and video consumers pay for, May 2013
Figure 3: Newspaper, magazine and books pay for, May 2013
What media do consumers obtain for free?
Figure 4: Media consumers have obtained for free, May 2013
What devices do consumers use to purchase media?
Figure 5: Devices used to purchase media by consumers, May 2013
Consumer purchase of hardcopy media after introduction to digital media
Figure 6: Change in consumers’ CD purchasing habits since they started using digital music or video, May 2013
Figure 7: Change in consumers’ DVD purchasing habits since they started using digital music or video, May 2013
Figure 8: Reasons that consumers purchase fewer CDs/DVDs since they started using digital music/video, May 2013
Figure 9: Reasons that consumers purchase more CDs/DVDs since they started using digital music/video, May 2013
Consumer preferences for customising the content of digital newspapers or magazines
Figure 10: Whether consumers would like to be able to customise the content of digital newspapers or magazines, May 2013
Figure 11: Consumer attitudes towards customising the content of digital newspapers or magazines, May 2013
Consumer attitudes towards online video adverts
Figure 12: Consumer attitudes towards online video adverts, May 2013
What we think

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